Ariel Mathiowitz

Background

About Ariel Mathiowitz

I’m a digital marketing leader with experience helping B2B, B2C, and ecommerce organizations grow through strategic, data-driven digital initiatives. Currently, I serve as Head of Digital & Marketing at the Distributed Energy Clearinghouse and work as a Fractional CMO through my consultancy, Marketwitz. I specialize in full-spectrum digital strategy—including lead generation, SEO/SEM, content marketing, branding, and web development—and thrive on aligning digital execution with big-picture business goals. As a consultant with GLG, I provide insights on user experience, digital demand generation, and content strategies. Previously, I led digital marketing at SGS Maine Pointe, where I spearheaded initiatives that resulted in a 328% increase in digital leads and a 294% increase in pipeline revenue. I’ve also held senior marketing roles at Paytronix Systems and W.B. Mason, managing multi-channel campaigns, web ecosystems, and high-impact creative. My background began in SEO strategy, content development, and copywriting for organizations like MIT, Edvisors, and Brafton. I’m passionate about blending creativity with analytics to build digital systems that perform—and empowering teams to do their best work along the way.