Ariel Ortega
Senior Marketing Operations Analyst at Ni National Instruments
Based in Costa Rica
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Seniority
Staff
Department
Advertising & Marketing
Location
Costa Rica
Industry
Appliances, Electrical, and Electronics Manufacturing
Company size
8K
Contact information
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a•••••••@ni.com
Phone
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Background
About Ariel Ortega
I'm an Audience, Ad, and MarTech strategist with experience on various marketing technologies, paid media, audience segmentation for email, advertising (paid social, content syndication), audiences with application/intent for social platforms; expertise using digital advertising platforms and tactics, marketing email execution, creative QA and optimizations. My knowledge includes platforms such as Google Ad/Campaign Manager 360, Salesforce CRM, Salesforce Marketing Cloud(Audience Studio and Advertising Studio), Pardot, 6Sense, Bombora, DoubleVerify, Google DV360, and other ad/marketing technologies.I am skilled on data analytics and basic SQL, Tableau, and Datorama. Analyzing data and presenting it in an understandable and actionable way is one of my strong suits. I have provided data health analysis at a contact and at account level by business unit and created sub-audience groups to simplify execution and reporting.
Decision-makers
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William Lee
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- KPManager
Krista Pelayo
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