Arika Najafi
Marketing Specialist at The Poirier Group
Based in Canada
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Seniority
Staff
Department
Advertising & Marketing
Location
Canada
Industry
Business Consulting and Services
Company size
65
Contact information
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a•••••••@thepoiriergroup.com
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Background
About Arika Najafi
Marketing leader with 5+ years of experience driving growth, lifecycle marketing, and performance campaigns across digital, social, CTV, and MVPD platforms. Expert in full-funnel campaign strategy, execution, and optimization, managing $400K+ in monthly ad spend to deliver measurable growth in acquisition, retention, and revenue. Specialized in performance marketing, running data-driven paid campaigns, audience segmentation, A/B testing, and ROI optimization to maximize conversions and lower CPA. Also experienced in lifecycle marketing, designing and executing personalized email, push, and in-app campaigns to increase engagement, retention, and lifetime value. Proficient in analytics and data visualization tools (Tableau, Excel) to extract insights from complex datasets, optimize campaigns, and inform cross-functional strategy. Known for creative problem-solving, cross-team collaboration, and delivering campaigns that are on-brand, on-time, and results-driven. Passionate about turning data into action, scaling paid media campaigns, and creating engaging experiences for customers that drive measurable results.
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