Arin Sandrina

Background

About Arin Sandrina

As a Marketing Manager with over a decade of experience across Southeast Asia, I specialize in crafting data-driven strategies that drive growth, engagement, and brand loyalty. My career spans B2B and B2C sectors, where I’ve led regional campaigns, launched new brands, and scaled digital initiatives across Indonesia, Singapore, Malaysia, Vietnam, Thailand, and the Philippines. I have a strong track record of managing cross-country teams, fostering collaboration across cultures, and aligning strategies across markets. My network is deeply rooted in the region and extends globally, allowing me to stay ahead of trends and drive innovation through shared insights. I thrive in fast-paced environments and love turning insights into impactful marketing actions. One of my proudest achievements was spearheading an eCommerce project across Southeast Asia, with Indonesia as the pilot country. This initiative laid the foundation for regional expansion and significantly boosted digital sales and customer engagement. Highlights include increasing lead generation by 40% through localized digital campaigns, leading a regional rebranding initiatives that boosted brand awareness by 25%, and optimizing CRM workflows to improve customer retention. I am always open to connecting with fellow marketers, collaborators, and companies looking to grow their presence in SEA. Let’s connect!