Arindam Basu

Background

About Arindam Basu

Marketer | Strategist | Imagineer I Ever-learner Accomplished marketing leader with 15+ years proven expertise in Conventional and Digital Marketing, alumnus of IIM-C, IIM-K and MICA, with experience across Brand Management, Advertising, ATL, BTL, Digital Marketing, Content Marketing, Communications and PR; expertise across diversified sectors like Hospitality, Gaming & Entertainment, BFSI and Education-Excellence in spearheading AWARD WINNING promotional strategies to establish & grow brand presence in the market; assessed market trends & managed advertising, promotions & marketing activities to ensure the right message is delivered to the target segment-Showcased excellent aptitude in managing critical branding and communications related assignments like merger, IPO and rebranding exercise-Leveraged skills in developing Marketing Ecosystem from scratch and web-marketing strategies that have elevated brands position, forging strategic alliances, driving revenue and growing profits in competitive markets- Brand Launch Specialist with proven success in launching integrated brand campaign using multiple media channels, Brand Ambassadors and influencers-Highly skilled in managing critical brand campaigns, corporate communications and public relations assignments for Non-Convertible Debenture(NCD) Initial Public Offer (IPO), Merger, change of ownership of the company etc- Expertise in creating & executing marketing campaigns across urban, semi urban and rural India and providing 360 degrees brand/product related solutions aimed at building brand image & driving consumer preferences-Focused on achieving continuous & improved business performance by generating better campaign response rate- Have successfully designed campaigns and communications targeted at differentiated strata and demographics – Ultra luxury, luxury, mid, mass and bottom of the pyramid segments across locations-Enterprising leader with a expertise in handling large teams and bringing out the best in them; acknowledged for always keeping involved teams fully connected, passionate and motivated to give their best all along.