Aritro Datta

Background

About Aritro Datta

Who Am I I'm a strategic marketing and business growth professional with over 8 years of experience across IT, telecom, and retail sectors. From high-pressure corporate ecosystems in India to structured innovation with CP Group in Thailand, I’ve built a portfolio of impactful results in CRM, digital campaigns, branding, and client relations. I’m driven by the challenge of turning pain points into streamlined systems—whether that’s deploying a chatbot for instant resolution or cutting down multi-day testing lags into 48 hours. 2⃣ Key Achievements Increased client retention by 70% at Webspiders and Rene by optimizing grievance redressal and CRM workflows. Reduced testing & project costs by 40–85% through revamped QA and product roadmap SOPs. Achieved 50% growth in campaign conversions and 80%+ target completion for brand rollouts at VIVO. Led cross-functional ATL/BTL campaigns, and launched a premium product platform driving ₹15L YoY revenue uplift. Recognized in Top 100 FLP performers by CP Group, Thailand, for strategic business contribution. 3⃣ Where I’m Headed I'm now looking to contribute to mission-driven companies that value structured marketing, digital innovation, and meaningful client success. My focus is on joining sustainable BDA or marketing roles that blend strategy with execution. Long term, I aspire to mentor others looking to make a career in similar roles and responsibilities.