Arjun Vaidya

Background

About Arjun Vaidya

Hi, I’m Arjun Vaidya. I was a D2C founder & now a, early stage consumer investor. I built Dr. Vaidya’s to India’s largest Ayurveda brand online and took it to an acquisition. I now run an early stage consumer focused VC fund called V3 Ventures. I'm also an active angel investor and mentor to brands in India’s startup ecosystem. If you’re an early-stage founder DM me - I'm happy to chat! Here's my story: ‘Vaidya’ my last name means Ayurvedic doctor and I come from 150 yrs of Ayurveda legacy. I grew up with asthma and after 14 yrs of treatment, I was cured. More than just being a family legacy, I became a believer in the the science. In 2009, I went to Brown University for my undergrad. I witnessed the natural and organic products revolution there. I also saw yoga become a multibillion-dollar industry repackaged for modern consumers. This made me think about the opportunity we had with Ayurveda… In 2013, I moved back to India and joined a consumer sector focused growth private equity fund called L Catterton. Here, I spent time understanding and investing in the Indian consumer story. I was also fortunate to see the advent of e-commerce in India closely. In this time, my grandfather passed and so, I decided to action the promise I had made him. In October 2016, I quit my job to take on my family’s Ayurveda legacy. Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, we successfully reached 2m+ consumers across 16k+ pin codes in India and launched 80 products and clocked 5k+ orders per day! I was the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List for and Business World 40 Under 40 List! We raised a Series A from the USD 4b RP Sanjv Goenka Group and evetually excited to them in 2021 as India's largest Ayurveda brand online. Post the exit, I have become an active early stage investor. I run a fund called V3 Ventures in partnership with Verlinvest that invests in seed to Series A consumer startups. Some of our notable bets include Kuku FM, Go Zero, Ugaoo, Deconstruct, Dil Foods, The Hosteller and Antinorm. Outside work I'm a young parent, part Brown University’s Young Alum Advisory Council. I’m also a massive sports fan (love cricket, football, Padel, pickleball and squash) and a marathon runner. I am also an investing Titan on the recent Zee TV pitch show called Ideabaaz and run a fun pitching IP on Instagram called 'Pickle and Pitch'! To get in touch/collaborate email me on Arjunvaidya.work@gmail.com