Arka Sen

Background

About Arka Sen

I’m a Business Analyst at Web Prism Dynamics, transitioning from 6+ years of experience in content marketing, digital strategy, and data-driven growth roles. My background in performance marketing and business-focused content has helped me evolve into business analysis, where I now focus on understanding business requirements, improving workflows, and translating client goals into actionable solutions.Previously, I led content strategy, brand management, social media planning, campaign execution, and analytics tracking across multiple platforms. Working closely with marketing teams, designers, developers, and business leaders sharpened my ability to gather requirements, document processes, align stakeholders, and convert business objectives into structured execution plans. These are the core skills that now define my role as a Business Analyst.In my transition, I’m actively strengthening my capabilities in:Business requirement documentation (BRD, user stories)Process mapping & workflow optimizationData analysis using Excel & reporting toolsStakeholder communication & solution alignmentSupporting SaaS, web & automation projects from discovery to deliveryMy marketing foundation gives me a strong advantage: I understand both customer behavior and business performance metrics, allowing me to approach business challenges with a user-first and data-backed mindset.I thrive at the intersection of business goals, data insights, and technology implementation, helping teams build solutions that are efficient, scalable, and outcome-driven.Let’s connect if you’re interested in collaborating with someone who brings communication clarity, analytical thinking, and real-world digital experience to the Business Analyst role.