Arkan Perdana

Background

About Arkan Perdana

I've spent 5+ years convincing Indonesians that fintech isn't boring. Debatable whether I've succeeded, but the engagement metrics say I'm closer than most. I'm a social media copywriter and digital marketer with a fintech-shaped niche: Pluang, OneAset, Asetku, Kredit Pintar, Dompet Kilat. Five brands, one throughline: Take something people find intimidating (investing, lending, paylater, crypto) and write about it like you're talking to a friend who actually asked. Before fintech found me, I was on the promotion team for Pandji Pragiwaksono's stand-up world tour, negotiating with YouTubers, briefing Instagram creators, and learning firsthand that a joke landing or dying is ultimately a copy problem. That's still how I think about content: if it doesn't land, it's not the audience's fault. What I've been doing at scale: • Daily social copy across IG, TikTok, X, and LinkedIn for fintech brands with millions of users • Campaign concepts — from one-liners that live on a banner to multi-platform narrative arcs • Brand voice development and guidelines teams can actually follow • Working across design, performance, and product teams to ship content that converts, not just content that exists What's next: a senior-level copy, content, or brand role where the team takes voice seriously and the work gets to be sharp, weird, and measured — preferably at the same time. Fintech, consumer tech, creator/entertainment, or anywhere brave enough to sound human. Open to Jakarta (hybrid/onsite) and remote. arkanprdna@gmail.com http://arkanperdana.vercel.app