Arko Ashraf

Background

About Arko Ashraf

A professional with 8+ years experience in the FMCG industry of Bangladesh, I am a fun-loving person who believes in getting work done in a way that is enjoyable, effective & efficient. I joined Unilever Bangladesh Limited as a management trainee, my first role as a territory manager in the first two years of my career where the main focus was delivering results while leading a team of 100+ field force. Primarily focused on building the skill level of my team and equipped them with the knowledge of how to tackle the highly dynamic general trade landscape. My next role was as the Channel & Category Manager for Skincare where I helped prepare the Operational strategy of the category for two years while also partnering the planning team to forecast category numbers. In this role, was responsible for in quarter delivery by designing trade programs. Helped Vaseline to go from a 14 share brand to a 22 share brand, becoming the second biggest PJ brand & also worked as the sales lead for the Ponds localisation project in the country. My next role was Key Accounts Manager of Modern trade where I led a team of 3 company professionals and ensured stellar growth and steady continuous operations even during the pandemic. Redesigned the entire delivery system & order taking process ensuring seamless delivery ensuring minimal risk exposure to both the inner and outer core. The next role I had was Activation & Outdoor Media Manager & Media, Activation, Digital Partner for the Unilever Personal Care business. While leading all the Activation and Outdoor media initiatives of the company, also oversaw the media plans for both Skin Cleansing & Oral care while leading a team of two and helped partner the categories in their day to day operations all the while helping craft the media strategy for the company. My next role was as the Brand Manager: Hand & Body and Premium Portfolio. Helped craft the internal operating plan for the entire Winter portfolio for Unilever for two years while also working towards the localisation and adaptation of the new BCI along with a complete relaunch of the entire Vaseline portfolio. For the premium portfolio, helped craft the premium business model for import based multi brand portfolio for the Unilever Beauty & Wellbeing business which will land in the coming November. Currently since July, I am double-hatting as the brand manager of Glow & Lovely while also looking after my previous responsibilities. Currently working on the Operating plan for next year and am excited to take this truly iconic brand of Unilever to new heights.