Armin Basharat

Background

About Armin Basharat

I am a performance-driven media strategist with experience leading cross-channel campaigns for national and global brands. Currently at DAC Group, I manage full-funnel media planning with a focus on efficiency, innovation, and measurable business growth. My approach is grounded in data but shaped by human insight - whether navigating media inflation, integrating AI into planning workflows, or crafting omnichannel strategies tailored to evolving consumer behavior. I’ve contributed thought leadership on emerging trends through platforms like LinkedIn and DAC’s Insights blog, and I’m committed to staying ahead of the curve in an increasingly dynamic media landscape. With experience spanning strategy, media planning, data analysis, and client-facing leadership at agencies like DAC, Horizon Next, and OMD Canada, I bring both structure and agility to every brief. I graduated from Western University with a BA in Media, Information & Technoculture, where I developed a passion for understanding the impact of media on society and culture. I enjoy applying my knowledge and skills to create innovative and effective media strategies that address the needs and goals of diverse clients and audiences. I am always open to chat and learn from others who share my interests in media, strategy, and data.