Arnaud Prezelin

Background

About Arnaud Prezelin

2014-2016 / 2021- today: Dell Technologies, Workspace IT solution provider leader Category, brand manager - Market survey, share strategy definition and drive share results - Leadership: merchandizers and planners virtual management - LOB management: RUM KPI, offer selection and pricing - Change management: New business Model adoption, Distribution launch 2018-2021 : Retail Marketing Lead (France and Nordic)- Lead of 4 people - Budget and partner management - EMEA omnichannel marketing programs: Cash back, Trade in, Gaming event 2013-2014: Commercial Omnichannel merchandising- Offer Management: Set of the Omnichannel pricing, business planning - New Dell Business Model launch and adoption drive 2010-2011: Memup, External Hard Drive market: Global Storgage product manager and purchaser - Sourcing - Launching of new products - Management of the existing range 2008 2010 : LaCie, leader of the External Hard Drive market: Global Product manager on professional and creative pro Hard Drive - Launching of new products - Management of the existing range - Project management 2006 - 2008 : PNY Technologies, leader of the memory and upgrade PC market: European Product manager on flash drives and consumer graphic cards - Launching of new products - Management of the existing range - Operational marketing 2004 - 2005: GCE SAS (Leader of the gas equipment European market): Innovation Product Manager in Southern Europe - Strategic marketing (Drafting of a three years marketing plan)- Market survey, project evaluation and management - Launching of new ranges 2002-2004: Invacare (Worldwide leader of the paramedical market of mobility): French product manager, European product manager assistant on Patient Aids - Management of the existing range of products - Launching of new products - Drafting of the first promotional policy 2004: Fleury Michon (Leader of the cooked meats French market): Category manager assistant on Carrefour and Auchan (6 months training) Specialties: purchasing, product and range management, project management, global strategy marketing, pricing, stock