Arne Knecht
Director Brand and Product at Bethge Treuleben
Based in Hamburg, Germany
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Seniority
Director
Department
Other
Location
Hamburg
Industry
Retail Art Supplies
Company size
11
Contact information
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a•••••••@bethge.store
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Background
About Arne Knecht
Strategic and results-oriented leader with 20+ years of experience in premium and luxury goods, combining deep market insight with a strong engineering background and an Executive MBA from HULT International Business School (London Campus). Currently heading Brand & Product at Bethge Treuleben, I drive product innovation, portfolio strategy, and cross-functional execution for a heritage brand with a modern, forward-looking vision. I bring a proven track record of launching successful product lines, enhancing profitability, and developing high-performing teams. My experience spans global brands such as Montblanc, Bentley Motors, Mercedes-Benz, and Leuchtturm Gruppe, where I led initiatives across the entire product lifecycle – from concept development and brand positioning to go-to-market strategy and margin optimization. I'm passionate about blending craftsmanship with technology and creating long-term value through customer-centric innovation. I excel in dynamic environments that require both strategic vision and operational execution. Known for leading cross-functional teams, navigating complexity, and building strong stakeholder alignment across all organizational levels. Open to meaningful dialogue on brand transformation, product strategy, and leadership in fast-evolving markets. Specialties: Business Development · Brand Leadership · Product Innovation · Lifecycle Management · People & Team Leadership · Strategic Partnerships · Premium Markets · Digital Transformation
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