Arnold Maskat

Background

About Arnold Maskat

Helping and unburdening people is what makes me happy. I gain energy by tackling the biggest challenges together and achieving the most ambitious goals. I like to be the sparring partner who assists you in making the right choices and the solution provider who makes people feel empowered. Sometimes people simply want things organised properly, and that is another thing I love to help them with? The digital world is evolving rapidly and affecting businesses enormously. Based on my intrinsic interest, I follow these developments closely. I like to tell you what the new developments are in the digital field and how these developments can help achieve objectives. I like to make this concrete so that real steps are taken, and I am often the coordinator who ensures that the plans are actually implemented- & - Data strategy for business objectives - Data strategy for sales objectives - Data strategy for marketing objectives - Data visualization - Digital transformation - Data & IT structure - Data governance - Marketing & media strategy - Market intelligence - Data-driven customer segmentation - 360-degree customer profile & 1-to-1 marketing - Customer journey optimisation - Measurability & marketing dashboard - MarTech (marketing IT structure)