Aron Iring

Background

About Aron Iring

I’m a Product Owner with 6+ years in financial services, currently managing digital marketing & CRM strategy at OTP Bank. I build high-performing, cross-functional teams, define visionary roadmaps, and deliver measurable growth in acquisition, activation, and lifecycle value. What I bring: • Led an agile squad of 8+ cross-functional members, owning roadmap and delivery of CRM and digital journey optimization initiatives that significantly improved digital sales performance. • Increased retail product digital sales share by 160% through CRM journey redesign and data-driven campaign efficiency improvements. • Introduced a new mobile communication framework within MobilBank that achieved 17x higher customer engagement compared to its predecessor, setting a new benchmark for digital channel performance. Leadership & Strategy: • My product visioning spans short-term wins and long-term scalability: I’m adept at balancing quick execution with sustainable growth, technical feasibility, and business value. • Strong stakeholder management: I work closely with senior leadership, engineering, design, legal and operations to align product strategy with business goals. • Mentor and enable teams: I foster learning, accountability, and ownership in my squads, ensuring clarity in roles, responsibilities, and outcomes.