Arpit Gupta

Background

About Arpit Gupta

Growth & Marketing Strategy specialist with close to 10 years experience driving business strategy, revenue acceleration, customer acquisition, and lifecycle optimization across B2C & B2B digital platforms using analytics. Skilled in leading end-to-end marketing & growth initiatives—including go-to-market strategy, cohort analysis, full funnel performance marketing using Google Analytics, attribution, predictive modelling, experimentation,persona mapping, BTL marketing, direct marketing, retention, brand positioning, digital ecosystems, and AI/ ML based reinforcement learning.Experienced in building integrated marketing engines that balance brand & growth priorities, driving strategic decisions in fast-evolving markets basis consumer behavior shifts. Combines analytical rigor with deep customer insight and creative storytelling, with an emerging focus on leveraging AI and automation to scale marketing impact.P&L owner for critical projects. Has a proven track record of partnering with senior leadership across high-impact engagements in Telecom, BFSI, Digital, OTT, and Media. Successfully led cross-functional & cross-border teams to solve high-priority commercial problems across India, Southeast Asia and Africa.Highlights include- Scaled user growth & GMV 50%+ through full-funnel GTM, segmentation, and growth sprints for leading superapp player- Optimized ROI on performance channels (WhatsApp, retargeting, creatives), driving higher CTRs and conversions- Deployed AI/ ML - led optimized segmentation (RFM, lookalike models) to boost attach rates, ARPU, and activation across digital products- Built CRM-integrated loyalty ecosystems, enhancing retention and LTV via rewards and partner networks.