Arpit Purohit

Background

About Arpit Purohit

Product Manager turned Product Marketer with experience in B2B SaaS, owning positioning, messaging, GTM, and sales enablement. Handled website revamps, campaign planning, product launches, and analyst briefings. Created persona-driven content and sales assets that improved MQL-to-win rates and pipeline quality. Executed global events, SDR trainings, and conducted market and competitive research to shape GTM plans. If not for above, would have been a science-driven fitness mentor helping people transform sustainably. 🥗‍ Experience Summary - Founding PMM @Aavenir (A Contract Management SaaS Platform)- owning positioning and messaging - complete website revamp and key landing pages - built sales enablement toolkits (battlecards, product one-pagers, competition comparison decks, value calculators, andcase studies)- led global events - led partner channel and analyst relations - product launches - market, competition and customer research PMM @ Shipsy (A B2B SaaS Logistics Orchestration Platform)- owned positioning & messaging - assisted new demand generation/pipeline creation - supported in improving win rates - developed & executed content & asset plan, optimised email & demand gen campaigns - customer & Market Research - build sales assets & did sales enablement - worked with cross-functional teams distributed across functions & geographies APM II @ Intugine Technologies (A B2B SaaS Supply chain Visibility Platform)- built 0 to 1 product - scaled through continuous product improvements, deep customer & market research - solved supply chain visibility problems for leading companies - successful GTM increasing MQLs & SQLs - worked with 9 member tech team, 3 designers & 1 QA Manager-B2B Products @ ICICI Lombard - Leading Insurance company in India - built MVP to reduce insurance claim settlement time (30+ days to <1 day) MBA, IIM Visakhapatnam - trained in Product Marketing, Brand Management, B2B Marketing, Retail Management, E-commerce & Product Strategy, 3/4 GPA Project Engineer @ Sterlite Technologies - A Vedanta Group Company - project engineer, part of core member team responsible for delivering production in crore greenfield project B.Tech, NIT Hamirpur - electrical engineering, 8.17/10 GPA Key Interests (other than work)- guitar - Exploring world of coffee - reading Non-fiction (entrepreneurship, marketing, technology and strategy)- researching & reading about science based fitness articles 🤸‍ - running ‍ & strength training ‍