Arpita Sharma

Background

About Arpita Sharma

I am a highly customer-centric and data-driven product marketer with a demonstrated history of leading go-to-market strategies to launch and scale products for B2B SaaS and B2B companies. I am passionate about using my creative storytelling skills to bridge the gap between products and customers by translating complex ideas into value propositions and applying analytical skills to align product strategy with customer needs and market insights. I have a demonstrated history of successfully driving cross-functional collaboration influencing revenue and improving product adoption. Specialties: Go-to-Market Strategy Creative Storytelling Value Propositions Product Positioning Content Strategy Competitive Intelligence Strategic Communications Marketing Analytics Customer Research User Engagement MVP Testing Market Research Product Roadmap Product Strategy Pricing Strategy Feature Prioritization KPI Tracking Data Analytics A/B/n testing Win-Loss Programs NPS Surveys Marketing Automation Sales Strategies Sales Trainings Product Development Team Building Cross-functional Collaboration Tools I can efficiently use: Pendo Metabase Hubspot WordPress Hootsuite Monday Jiminny Qualtrics Loom Survey Monkey Trello Microsoft Suite Photoshop Canva