Arshad Iqbal

Background

About Arshad Iqbal

I specialize in scaling brands, optimizing campaigns, and maximizing ROAS through data-driven performance marketing. At Zupee, I managed $4M+ in monthly ad spend across Google, Meta, and Programmatic (DV360, Moloco, Liftoff), focusing on acquiring high value First Time Depositors while optimizing for lower CAC. Through inventory optimizations, A/B testing 100+ creative variations, and refining audience segmentation, I had increased conversion rates by 25% & reduced CAC by 20%. Additionally, by testing multiple custom events we achieved 40% increase in average LTV without increasing acquisition costs. Before that, at MiM-Essay, I scaled three business verticals—Study Abroad, Job Hunting, and GMAT Courses—achieving 6x+ ROAS MoM and doubling revenue within 6 months. Through A/B testing, audience segmentation, and landing page optimization, I increased lead conversion rates by 30% and reduced cost per lead by 20%. With expertise in Google Ads, Meta Ads, Programmatic Advertising, Direct Media Buying, and Attribution Analytics, I focus on scalable growth strategies, creative testing, and precise budget allocation to drive business growth.