Arthur Brun

Background

About Arthur Brun

The medium is the message.” Marshall McLuhan’s concept has profoundly shaped my approach to marketing, product management, and growth. It taught me to look beyond the content and focus on the tools and environments that shape users’ experiences. This philosophy has guided my career in growth strategy, product innovation, and team leadership. As Chief Growth Officer at Erika Lust Films, I oversee a cross-functional team driving marketing, business development, and product innovation for digital streaming platforms. My focus has been on redefining growth strategies, streamlining operations, and creating meaningful customer experiences through CRM optimization, lead generation, and brand transformation. I thrive at the intersection of product and marketing, leveraging data-driven decision-making and creative problem-solving to achieve measurable outcomes. My journey into product and marketing began with leading initiatives at Gameloft, where I scaled app marketing strategies across a global portfolio. In 2016, I introduced App Store Optimization (ASO) strategies before it became an industry standard, increasing discoverability and driving organic growth. My product experience is grounded in understanding user behavior and crafting tailored, high-impact experiences across platforms. In parallel to my professional work, I pursued a Master’s in Philosophy with honors, focusing on how digital environments reshape our experiences. My research in digital humanities, art, and media theory adds depth to my strategic thinking, helping me innovate and adapt in an ever-changing digital landscape. Here’s what I’ve learned about myself along the way- I design and scale strategies that deliver results. Whether driving +8 points in customer retention at Erika Lust Films or pioneering SEO and ASO strategies at Gameloft, I combine creativity with a data-driven approach to achieve sustainable growth- I build and lead exceptional teams. With experience managing teams of up to 15 globally distributed professionals, I empower individuals to grow and align their efforts with organizational goals. I mentor both team members and students from ESADE and HEC Paris- I take calculated risks and embrace new challenges. From shifting into the digital humanities to launching new products, I’m passionate about building from scratch and driving innovation- I’m excited about new technologies, digital storytelling, and the intersection of art and media. Let’s connect if you want to discuss growth strategies, product innovation, or the future of digital experiences.