Arun Kumar Pradhan

Background

About Arun Kumar Pradhan

An award-winning Team Lead with over 9 years of expertise in Emailer Marketing and Campaign Management. Proficient in designing & developing of mobile-first responsive emailers with dynamic & personalized content. Strong focus on planning executing and optimizing email marketing campaigns to drive engagement and conversions. Extensive capability with platforms such as VEEVA CRM Salesforce (Veeva Approved Emailers) Vault SFMC (Salesforce Marketing Cloud) Campaign Monitor Mailchimp and Adobe Campaigns. Lead mentor and manage a team of 10+ Email Marketing Executives to support multiple Global Fortune 500 healthcare clients in promoting their services and various SaaS-based products. Monitor and analyze email and text campaign performance metrics such as open rates click-through rates conversion rates and ROI providing insights for continuous improvement. 𝗦𝗞𝗜𝗟𝗟𝗦: • Mobile First Responsive Emailer Development • Veeva & Adobe Emailers Campaigns • Customer Journey Building • Customer Segmentation • Emailer Automation • Emailer Strategy & Campaign Execution • Monitoring Campaign Analytics • Process Automation • Coaching & Feedback • Dealing with Escalations 𝗧𝗘𝗖𝗛𝗡𝗜𝗖𝗔𝗟 𝗦𝗞𝗜𝗟𝗟𝗦: 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 & 𝗘𝗺𝗮𝗶𝗹𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: HTML 5 CSS3 HTML CSS Bootstrap jQuery PHP JavaScript and XML 𝗘𝗺𝗮𝗶𝗹𝗲𝗿 𝗖𝗼𝗺𝗽𝗼𝘀𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: Veeva Salesforce Adobe Campaigns Campaign Monitor SFMC 𝗘𝗺𝗮𝗶𝗹𝗲𝗿 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Litmus Email on Acid Testi and Kobiton 𝗘𝗺𝗮𝗶𝗹𝗲𝗿 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹𝘀: SFMC Mailchimp GetResponse Marketo Canvas (RMH Media) Content Studio 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗼𝗼𝗹 (𝗔𝗱𝗼𝗯𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘂𝗶𝘁𝗲): Photoshop Illustrator & InDesign 𝗩𝗲𝗿𝘀𝗶𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: SVN 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗦𝗞𝗜𝗟𝗟𝗦: • Team Building • Delegation • Motivation & Mentorship • Feedback & Coaching Skills • Problem-Solving Abilities • Ability to influence without Authority • Risk Mitigation • Process Optimization • Developing Others • Adaptability • Flexibility • Ownership • Project Management • Accountability • Attention to details • Contineous Improvement Mindset