Arunima Goswami

Background

About Arunima Goswami

With over 16 years of experience in consumer insights and analytics combined with experience in project planning and management. I am a strategic partner to stakeholders across various sectors and regions. I lead objective based report storytelling and recommendations, providing expert perspectives that drive high-impact business decisions. Currently, I work as a Consumer Insights Sr Analyst at PepsiCo, where I support meta-analysis, desk research, and tool expansion for global projects. My core competencies include consumer behavior understanding and brand performance analysis, which requires skill sets related to qualitative research, brand tracking, insight mining, presentation, and client servicing.I have a proven track record of growing key account relationships, contributing significantly in revenue targets, and mentoring. I am proficient at collaborating with multiple stakeholders, a team player, and enjoy facilitating engaging interactions with consumers.I am passionate about uncovering consumer needs, motivations, and behaviors, and translating them into actionable brand and communication strategies.