Arvinder Mann

Background

About Arvinder Mann

PROOF OF PERFORMANCE DATA SERVICES PVT LTD WHO WE ARE • Winners in the Economic Times Power of Ideas Initiative, 2010, supported by CIIE IIM-Ahmedabad • 15 hot startups of 2015 by The Economic Times WHAT WE DO We help business owners, Companies, Brands, Political Parties and professionals in creating data driven Out of Home Campaign Plans. We also design the prints, deliver and deploy them across the country. We then audit the live campaign through proof of performance OOHtificates services. Proof of Performance now audits Outdoor Advertising Media across 1500 towns in India HOW WE DO IT The BookmyOOH.com algorithms and the Proof of Performance Data to produce data driven programmatic campaign plans. The data was collected using vehicle mounted infrastructure & high definition video in 30 cities across India, km were covered every month for two years for data collection, which resulted in 750+hrs of video every month. As a result, media assets were mapped and rated online on various parameters. The algorithm also uses load balancing to issue flex printing order, trigger to pick and deliver across locations, use audit report done by proof of performance to settle payment in real time. The Benefits for our clients: • The BookmyOOH (proof of performance initiative) uses a blend of physical due diligence and technology to bring innovative solutions for the media planners, brand managers and advertisers. • It not only helps the company/advertiser in stopping revenue leaks but also in getting the desired ROI. Some clients include: BJP, AIRTEL, SNAPDEAL, CITI, STAR, AIRCEL, UNINOR, SONY, ZEE TV etc to name a few.