Arzoo Bahl
Marketing Research and Insights Strategist at University Of Alberta
Based in Edmonton, Canada
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Seniority
Staff
Department
Other
Location
Edmonton
Industry
Higher Education
Company size
16K
Contact information
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a•••••••@ualberta.ca
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Background
About Arzoo Bahl
Marketing Research & Insights professional with 5 years of experience uncovering what drives audience behaviour—and why. At the University of Alberta, I lead research that informs strategic decisions across the institution. With deep expertise in the post-secondary education sector, I understand the unique dynamics of engaging students, staff, alumni, and partners. Certified in UX research and formally trained in focus group moderation, I specialize in both qualitative and quantitative methods. Previously an Analyst at PSB, I delivered insights for clients across finance, media, tech, and more. I’m driven by curiosity, collaboration, and creating meaningful experiences for diverse audiences.
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