Asaf Cohen

Background

About Asaf Cohen

I work at the intersection of brand, strategy, and creative direction.With over 5 years of experience across tech, startups, corporates, and consumer-facing brands, I focus on building brand systems that are clear, relevant, and designed to scale, not just look good.My work usually starts before design:understanding the problem, sharpening the message, and defining the role the brand needs to play in the business.As a senior designer, I collaborate closely with marketing, product, and leadership teams to translate strategy into cohesive brand languages, from positioning and visual systems to digital experiences.I believe strong brands are built through clarity, consistency, and thoughtful creative decisions, not trends or surface-level aesthetics.Interested in how brands work as systems, how creative supports growth, and how good design helps teams move faster.