Asata Evans
Associate Director of Direct Response Fundraising at Understood.Org
Based in Newark, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Newark
Industry
Non-profit Organizations
Company size
198
Contact information
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a•••••••@understood.org
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Background
About Asata Evans
As a purpose-driven fundraising leader, I specialize in developing and executing data-informed strategies that deepen donor engagement, drive sustainable revenue growth, and expand organizational impact. With a strong track record in direct response, I build robust everyday giving pipelines that convert community members into loyal, long-term supporters. My expertise spans multi-channel fundraising strategy, mid-level donor cultivation, and the development of inclusive, mission-aligned programs that exceed revenue goals. I’m especially passionate about leveraging strategic partnerships to amplify reach and resource capacity. With a keen focus on continuous improvement, cross-functional collaboration, and equity-centered practices, I empower mission-driven organizations to scale their fundraising efforts and forge lasting, values-based relationships with donors and partners alike.
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