Asha Davis

Background

About Asha Davis

Learn about me at Throughout my career, I've worked in both Account Management and Creative Strategy roles, making me uniquely equipped to develop insightful plans that capture attention and drive business. After 5 years with the Ogilvy Toronto office where I played a key role in increasing client revenues by enhancing agency offerings through content and social expertise, I was transferred to the Ogilvy New York head office in March 2016 to develop creative strategy and execution plans for both US and Global clients. During my 8 year tenure at Ogilvy, I worked on some of the agency’s top clients including Unilever (Dove, Hellman’s), Kraft-Mondelez (Cadbury, Ritz), Kimberly-Clark (Huggies, Kleenex, Depends, Kotex), Nestle Waters (Perrier, San Pelligrino), and Coca Cola. In March 2019 I moved TBWA Chiat / Day New York and I currently lead Comms and Customer Journey Strategy for Nissan USA. I also lead the Comms Planning discipline at the agency and provide guidance to internal teams across clients and functions. I’m also an active leader of the agency’s DEI initiatives and play a key role in our strategic commitment to inclusivity. I work very closely with both platform and media partners such as Facebook, Google, Snapchat, Twitter, Conde Nast, Time, Vox and more. My experience in brand, digital, social, ECRM and content strategy all come into play when developing omni-channel programs designed to drive consumers through the purchase journey. I am very passionate about advertising, and extremely curious, I have a genuine interest in human behaviour, and love studying the strategy behind great campaigns. Did I also mention that I co-host The Disruptor Series podcast with TBWA Chiat / Day New York CEO Rob Schwartz? How about the fact that I also do stand up comedy and sketch writing? Yep, I’m pretty cool in real life too. Why me- Recognized and respected by superiors and creative peers for ‘digging deep’ to discover insights, inspiration and new tech/innovations - Known for going above and beyond requirements and expectations to ‘get things done’ and produce award winning work- Creative, outgoing, team-oriented leader with ability to adapt to any situation. Major Award wins: Effies (Silver, Huggies) Cassies (Grand Prix, Gold/Silver, Dove) Cannes (Dove & Huggies), Marketing Awards, Webby Award, Canadian Marketing Award, and many others.