Asha Schulz

Background

About Asha Schulz

I’m an end-to-end Strategy Director with 12+ years of experience. I believe in the power of strategically connecting culture with creative to stop thumbs. I have a love of crafting beautiful entrainment for brands and creating campaigns that drive purchases and I have an (almost) unhealthy obsession with beauty. Originally from Australia, I spent five years earning my strategy stripes with world-class brands including MasterCard Priceless Surprises and David Jones Australia before moving to the UK and working on global accounts including Unilever’s Skin & Hair Portfolio. Participating in thought-leadership panels and driving best practices has driven my passion for innovation and staying ahead of the curve across Beauty, Social, eCommerce, and the Metaverse. I believe in strategies that blend culture, creative and commerce to not only stop the scroll but drive real engagement and purchase. To quote my boss, my encyclopaedic knowledge of beauty and nothing is impossible attitude is the engine behind much of U-Studio's success, including winning Campaign’s In-House Agency of the Year two years in a row. Full-funnel Strategy | Creative Strategy | Campaign & Content Planning | Brand Partnership Strategy | Social Strategy | Social Commerce | e-Commerce Strategy | Digital Strategy| Comms Planning | C-Suite Relationship Management | Business Growth & Account Development | Analytics & Optimisation | Analytics | Strategy Optimisation | Thought-Leadership and Training | Strategic and Creative Workshops | Brand Building | Storytelling |Partnership Management | Team Leadership