Asher Chocron

Background

About Asher Chocron

My professional life has always been focused on communicating and doing so in any way possible. Firstly, with my experience in the media, working as a journalist, and now through screens, in the UX/UI and product design world. The shift from journalism to UX enabled me to link my previous experience in communication with other to fields that I have always found interesting: design and psychology. Working in journalism I understood and appreciated the importance of information architecture and the different aspects that affect the success of a digital product, so I decided to learn more about it and took a step forward in the UX and tech world. My professional career has been developed between Tel Aviv and Madrid, what gave me the opportunity to grow in open-minded environments, discovering the passionate and hectic world of start-ups and the professionalism of big companies. I have had the opportunity of being surrounded by different people, with different origins and different ways of thinking that taught me many type of ways to be better both in a personal and professional level. He desarrollado mi carrera entre Tel Aviv y Madrid, lo que me ha dado la oportunidad de crecer en ambientes abiertos y distintos a la vez, descubriendo el apasionante y frenético mundo de las start-ups y de grandes empresas con importantes proyectos. He podido tener la oportunidad de rodearme de gente distinta, de orígenes diferentes y diversas formas de pensar, que me han aportado todo tipo de herramientas para poder mejorar tanto a nivel profesional como personal.