Ashfaq Ahmed

Background

About Ashfaq Ahmed

At Fundraising Direct, I serve as a Business Data Analyst and Advisor, leveraging data analytics to drive strategic decision-making and optimize campaigns for Canadian and International non-profits. With a Master’s in International Accounting and Finance from the University of Windsor, I specialize in applying data-driven insights to enhance marketing and operational strategies. My expertise in A/B testing, customer segmentation, and cohort analysis has contributed to an 11% increase in ROI across 17 telemarketing, SMS, and direct mailing campaigns. I play a key role in annual budget planning, setting performance metrics, and providing clients with actionable insights that foster sustainable growth. In my previous consulting experience with Deloitte, I advised clients like the World Bank and UNDP on strategic projects. I conducted in-depth market research, business performance reviews, and data analysis, which supported business growth and financial inclusion initiatives. My role involved collaborating with multinational teams and presenting strategic recommendations to senior stakeholders. By leading cross-functional projects and managing business deep-dives, I provided data-backed insights that influenced high-level decision-making, such as a 21% financial inclusion impact for the bottom-of-the-pyramid population in Bangladesh. My skills in consulting, financial analysis, and project management allow me to deliver measurable results across industries. Certified in Google Data Analytics, I use data to drive performance, ensuring that strategies are not only data-informed but also result-oriented.