Ashima Arora

Background

About Ashima Arora

I am a first-division graduate from Sri Aurobindo College with a strong foundation in digital marketing, supplemented by a 4-month certification course at the Indian Institute of Computer Science. Additionally, I have honed my technical skills with proficiency in MS Excel, MS Word, MS PowerPoint, and a basic understanding of Photoshop. To further enhance my expertise, I completed an advanced MS Excel course from Deen Dayal. Currently, I am working as a Marketing Analyst at Droom, where I specialize in SEO and digital marketing strategies to enhance online visibility and performance. My responsibilities include conducting keyword research to improve search rankings and organic traffic, optimizing on-page elements like meta tags, titles, headers, and URLs, building backlinks to strengthen domain authority, monitoring website performance using tools like Google Analytics and SEMrush, performing technical audits to resolve crawlability and indexability issues, staying updated on SEO trends and algorithm changes, collaborating on SEO-friendly content creation aligned with search intent, managing local SEO campaigns for location-based search optimization, conducting competitor analysis to identify gaps and opportunities, reporting on website rankings, traffic, and performance metrics, enhancing page speed and mobile responsiveness for better UX and rankings, implementing structured data for improved search visibility, optimizing content for featured snippets, image search, and voice search, ensuring compliance with search engine guidelines to maintain rankings, collaborating with tech and product teams to resolve SEO errors, and managing SEO strategies for individual websites to improve visibility and traffic. My goal is to continually expand my expertise in digital marketing and SEO, delivering impactful results that drive business growth.