Ashish B.

Background

About Ashish B.

I have 12+ years of professional experience in consumer internet domain in key leadership roles to drive growth & business strategy with demonstrable expertise in user acquisition from 0 to 10Mn+ & scaling revenue from x to 100x. After MBA from IIM Lucknow in 2013, i launched a startup in Edtech whitespace of upskilling which digitized physical training programs into interactive gamified mobile apps and worked with Liqvid Elearning where i led strategic initiative of launching 25+ Mobile Apps (EnglishEdge) with cumulative downloads of 10Mn+ for NSDC (National Skill Development Corporation),Govt of India. My campus placement was with SEBI (Securities Exchange Board of India), Mumbai to launch financial certification product for its subsidiary - NISM (National Institutes of Securities Markets) which regulates BFSI (Banking, Financial Services & Insurance) intermediaries where i grew the product to 100K+ MAU with >80% M3 Retention. In my current role, I take care of Product Led Growth (PLG) & Product Led Sales (PLS) at Chain Labs Pte Ltd (Singapore) for its product - delta.exchange in India and global.delta.exchange in ROW. It is a centralized platform to trade futures & options of cryptocurrencies eg BTC, ETH & 100+ Alt coins. Before this, i was Head of Growth (HoG) at Adda52 which is owned by Delta Corp Ltd (India's only Listed Real Money Gaming Company) where i grew business to INR Cr ARR. Prior to that, i led D2C ethnic brand 'Biba' as SPM (Senior Product Manager) where i grew online channel to 500+ MBO/25K+ SKU averaging ~ INR 1 Cr sales/day. Previously, I was Head of Digital at international hospitality brand 'The Square' where I digitized their forex payment flows across the globe. I did summer internship in 'MicroSave' on digital lending management where i developed 'Value at Risk' Toolkit to hedge volatility risk in multicurrency portfolio and my B.Tech Project was at CDOT (Govt of India) to decrypt any Cryptographic message transmission & authenticate it to secure communications. I have a Pre MBA work-ex of ~2+ years with Fortune 500 Company Doosan (HQ Seoul, South Korea) as Thermal Power Plant (TPP) Engineer. This was campus placement from NSIT Delhi where i completed B.E. in Instrumentation & Control Engineering in 2008. My Core Competencies are : Profitable Growth (LTV/CAC ↑), P/M fit, User Acquisition/Activation, Product Design/UX, Customer Lifecycle, Conversion Rate Optimization (CRO), Funnel Visualization, Quantitative Modelling, Analytics, Retention & Gamification, Digital/Ecommerce Leadership & Business Strategy