Ashleigh Burton

Background

About Ashleigh Burton

I empower governments to amplify their global agendas through transformative programs on social media and digital platforms. Outside my professional sphere, I champion social media as a crucial tool for nonprofits to resonate with their audience, drive awareness, generate funds, and effect change. I previously steered various PR and Digital Agencies' Africa networks in community engagement, data stewardship, performance marketing, influencer collaboration, online reputation, and strategic planning. My dedication was recognized as I served on the jury for the esteemed D & AD Awards - a non-profit beacon for design and advertising excellence - for two consecutive years. From public initiatives like the Kenya Society of Thrombosis and Haemostasis and the City of Cape Town to corporate giants like Samsung, Coca-Cola, and IBM, I've enriched various brands with my expertise. I spent significant time as Head of Social at Hellocomputer/FCB Africa, synergizing with multi-functional teams to craft award-winning campaigns for brands like Absa and South African Tourism. This led to my recognition as one of the industry's "Top 35 Under 35" and a spot on the jury for the IAB South Africa Bookmarks. I'm a certified media buyer, currently delving into the nuances of digitalization in International Relations, ensuring I'm equipped for the challenges and opportunities of the evolving global landscape.