Ashley Baker

Background

About Ashley Baker

Versatile product and project leader with 5+ years of experience in SaaS and GaaS, guiding cross-functional teams across startups and enterprise-scale initiatives. Whether I'm navigating complex corporate environments or wearing multiple hats in a fast-moving startup, I focus on bridging technical and business strategy to deliver authentic, user-centered solutions. With deep expertise in system integrations and building out internal ecosystems — including CRMs, ERPs, BI tools, and project management platforms — I bring structure and clarity to complex organizational challenges. If your team is looking to get more Agile, I can help you design and roll out a framework that actually sticks, setting you up to move fast and adapt when things change. My person-first approach is grounded in data and real user insight. I leverage market research, user interviews, and analytics to contextualize development, user experience, and growth strategies. Fluent in English and French, I’m a strong communicator who excels at breaking down silos, fostering transparency, and building synergistic partnerships that keep teams aligned and moving forward. As a lifelong gamer with hands-on experience in mid-core mobile titles and organizing in-person events, I know how to create a standout player experience across casual, social, and competitive gaming landscapes. That said, I’m just as excited to work on any technical product that solves real problems. Whether it’s in gaming, healthcare, manufacturing, or something totally different, I bring curiosity, adaptability, and drive to build solutions that matter.