Ashley Bast

Background

About Ashley Bast

Builder of Growth Strategies and Teams for Consumer-Centric Businesses and Brands. A Consumer Packaged Goods Marketing Executive, General Manager and Consultant who has worked on brands at P&G, Campbell’s Soup (Canada, UK, and Europe), Canada Bread (Bimbo Bakeries Canada) and Furlani Foods. Post Grad Professor of Digital Marketing and Global Business and former executive of Programmatic Startup that helped take Public. Accomplished business and team leader/coach/mentor, trained in the Packaged Goods Consumer Marketing environment. A consistent track record of leaving businesses in better shape than when inherited via 3 main pillars a) clear strategies & plans b) elevated team performance & engagement c) results and business growth at both top and bottom line. A trailblazer with an entrepreneurial spirit and passion for building businesses in a pragmatic manner that drives energy and momentum. A large curiosity and appetite for continuous improvement. A few of the highlights from his time in Packaged Goods includes launching Goldfish crackers into Canada, leading the reset of Campbell’s Red & White label design (establishing the Global standard for the brand), creating and launching V8 Fusion in the UK (which established the framework for the successful North American launch), repositioning Dempster’s as ‘Canada’s Bakery’, signing Sidney Crosby as a brand champion for Dempster’s after his golden goal at the Vancouver Olympics, and playing a leadership role in both Campbell's Soup and Canada Bread/Maple Leaf Foods nominations and being named as Marketing Magazine’s ‘Marketers of the Year’. Ashley's intrigue with the changing role of media, data and the resulting impact on how consumers and advertisers engage 1:1 at scale has led him to focus on the Marketing technology and Programmatic Marketing ecosystem. Evolutions in this ecosystem have created the most exciting, yet most confusing time in marketing. Blending CPG and an understanding of technology is a dynamic duo that affords a unique vantage point through this time of change where many focus on the tools and tactics. Speaking Contributions on Programmatic & the evolving world of Marketing include- iMedia Brand Summit, San Diego - CMA Direct Engagement Conference, Toronto - iMedia Breakthrough Summit, Atlanta - Marketing Magazine Audience Intelligence Conference, Toronto - Marketing Magazine Data Driven Conference, Toronto