Ashley Binda

Background

About Ashley Binda

Creative and dynamic Consumer Marketing Manager with 10 years of experience in the marketing landscape. Establishing brands as the industry leads within the market and achieving growth plans. Comprehensive knowledge of the branded events space with a proven record of cultivating partnership relationships. Expertise in project management, omni-channel campaign strategies, public and media relations, and strategic partnership development. A few of my career highlights include: • Successfully manage and launch multi-platform marketing plans, increasing performance and engagement efforts across New York Post and Page Six products. • Actively growing and maintaining new partnerships to drive engagement and revenue with zero upfront costs. • Managed collection of more than 200 actively engaged influencers, delivering EMV of more than $750K through influencer-exclusive events and outreach campaign. • Led the Class of 2020 campaign, a multilayer campaign where we utilized key influencers to push our main prom 2020 initiatives throughout prom season with a total reach of 11M+ and driving 33% of traffic to PromGirl.com. • Developed surprise physical media campaign and related experiential event, which disrupted the market prior to a collection launch and drove significant traffic increases to website and social media channels. • Developed experiential marketing events for each brand, yielding successes in the areas of attendance, market reach, media coverage, and social media mentions. • Launched The Prommys, a digital awards show with a physical component that was designed to generate buzz and reach more than 5.2 million. • Increased sales by 40% through rebranding initiative for SimplyDresses.com.