Ashley Buchanan

Background

About Ashley Buchanan

As the Director of Product for an influencer marketing agency, I spearhead the development and execution of industry-leading solutions that pair brands with the right influencers to maximize their reach, engagement, and ROI.After our agency's recent acquisition by VMLY & R in the WPP network, I'm enjoying leveraging my expertise to integrate and align our product offerings with VMLY & R's vision. This experience has sharpened my ability to navigate product positioning across a diverse client base and gain a global perspective for our space. As the manager for our software product team, data team, and design team, I've found my management philosophy is centered on building trust and matching team members with projects where they can shine. Experience building a collaborative culture while working remotely has been invaluable and resulted in consistent, impactful product launches that directly affect our bottom-line. I'm excited to explore opportunities where I can leverage my experience and passion for product management to drive exceptional growth within the rapidly evolving landscape of influencer marketing.