Ashley Critzer

Background

About Ashley Critzer

With over 20 years of experience as an Operations and Client Experience Executive, Ashley loves helping organizations succeed through thoughtful planning and streamlined operations. Known for turning challenges into solutions, Ashley has a knack for getting results by fine-tuning workflows, enhancing processes, and creating a culture where collaboration and accountability can shine. As the Vice President of Delivery Operations at Diaz Cooper, she made a fantastic impact by boosting task completion rates to an impressive 65%, up by 30%! She also managed to improve team utilization to over 85% while keeping costs of services below 30%. This not only helped maintain profitability during slower sales periods but also created a positive environment for her team. With her rich experience in leading website projects, she enjoyed mentoring her team on best practices and revamping workflow templates, which really enhanced efficiency and communication. During her time as Chief Delivery Officer at MTR Marketing, Ashley brought great operational structure that significantly improved team performance, leading to a delightful 22% increase in profitability year-over-year between 2018 and 2019. She took the initiative to revamp the agency's internal onboarding process, which played a huge role in a commendable average staff retention of 3 years. Ashley also worked closely with the sales team to create a smooth client-first sales-to-delivery process, which not only raised customer recommendation ratings above 85% but also bumped up gross margin percentages by 8.35% in 2022. A project management leader, she excels in working with cross-functional teams to deliver exceptional digital solutions. Experienced in Agile, Waterfall, and Hybrid methodologies, she has led projects worth over $2.5M. Her portfolio spans Health & Wellness, Nonprofits, SaaS, Tourism, Aviation, and Higher Ed. Ashley is passionate about mentorship and team development, guiding team members to excel in a fun and supportive environment. With a diverse background in customer experience, digital marketing, and process improvement, she is a results-driven leader who enjoys blending strategy, innovation, and execution. Ashley is dedicated to creating value and driving success for clients and organizations through a friendly approach to refining processes, leading teams, and managing digital projects. She thrives in purpose-driven, team-oriented environments that challenge her growth and values perspective. To learn more about Ashley, check out the recommendations from her colleagues below.