Ashley Fleak

Background

About Ashley Fleak

I’m a strategic lifecycle marketer with 10+ years of experience creating personalized, data-driven marketing programs that increase retention, boost engagement, and drive revenue across the customer journey. At Pluralsight, I led the B2C lifecycle strategy owning the roadmap, managing campaign execution, and launching scalable email, in-app, and push campaigns that improved open rates by 10%, doubled conversion rates, and exceeded retention goals. I’ve built lifecycle and promotional campaigns across B2C, B2B, and SMB segments, and led a successful migration to Iterable that enabled greater automation, segmentation, and optimization. I thrive at the intersection of strategy and execution collaborating cross-functionally to create experiences that resonate and perform. Whether it’s optimizing segmentation, designing A/B tests, or mapping out full-funnel journeys, I love turning insights into action.