Ashley Herrera

Background

About Ashley Herrera

Experienced and dedicated outside sales account executive specializing in the special events industry, particularly focused on building new business relationships with wedding venues, corporations, and event planners. Currently thriving in my role at Party Reflections Special Event Rentals, where I excel in driving revenue through strategic partnerships and exceptional client service. Professional Journey: With over 6 years of industry experience, my career has evolved through various roles including social media management, venue coordination, venue sales, and bridal boutique sales. Each role has equipped me with unique insights into the needs of clients and stakeholders across the event planning spectrum. Key Skills: Business Development: Proven track record in identifying and cultivating new business opportunities, expanding market reach, and exceeding sales targets. Client Relationship Management: Skilled in fostering long-term relationships built on trust, communication, and a deep understanding of client needs. Strategic Planning: Expertise in developing and executing strategic plans to maximize revenue growth and market penetration. Event Industry Expertise: Comprehensive knowledge of event logistics, venue requirements, and trends in the special events industry. Passion and Commitment: I am passionate about the art of creating memorable events and thrive in dynamic environments where creativity and attention to detail are paramount. My commitment to excellence drives me to deliver exceptional service and innovative solutions that exceed client expectations. Education: Bachelor's Degree in Hospitality & Tourism Management Let's Connect: I am always eager to connect with fellow professionals in the event industry, potential clients, and partners who share a passion for creating extraordinary events. Feel free to reach out to discuss collaborations, industry insights, or opportunities to work together. My specialties are: sales, social media planning, event planning, event design, customer service, copywriting, Caterease, Planoly, POR, AllSeated, Merri, Social Tables, Metricool, OPERA Cloud and Microsoft.