Ashley Larsson

Background

About Ashley Larsson

A New Yorker in Stockholm. With a strong foundation in American media and experience in the Swedish market, I specialize in leading media campaign sales. I have a deep understanding of various media channels, including Digital, Linear TV, CTV, VOD, and DOOH, allowing me to create tailored strategies that drive results. My experience in the US includes roles at Warner Bros. Discovery and Bleacher Report, where I oversaw client media campaigns across multi-channel leading brands such as CNN, Max, HLN, TBS, TNT, Tru TV, Adult Swim, Cartoon Network, HGTV, Discovery+, Food Network, ID, TLC, Magnolia Network, Cooking Channel, Animal Planet, and Travel Channel. My current role focuses in the Digital Out-of-Home (DOOH) space, where I collaborate with media agencies to manage and sell media placements for various brands and clients, while also overseeing the overall strategy and execution of campaigns to ensure alignment with client objectives, often around major sporting events. Fun fact: Former Division 1 NCAA soccer player, apart of the Southern Conference (SoCon).