Ashley McCann

Background

About Ashley McCann

As a content marketing writer and strategist, I hate the thought of simply “creating content” for brands. Human beings are not wandering around craving “content” — what they want is connection through stories or experiences that spark their imagination and curiosity. That’s what I strive to create. My role is to foster a sense of community and to help develop brand personality by engaging readers with an authentic voice carefully cultivated to reflect the tone that best suits a project. I've written content marketing pieces and online articles for national consumer brands including Shutterfly, Home Depot, eBay, Tiny Prints and Netflix. I have newspaper experience with a long-running column in the Naples Daily News and was formerly the head writer and associate manager for an E.W. Scripps website and newspaper page. I could go on about my work history and career accomplishments but that's boring, and, really, I just love words. I love letters, I love font, I love tone, and I have engaged in debates about the Oxford comma at dinner parties. I will never stop being in awe that the same 26 letters arranged in different configurations can make up all of our thoughts, feelings, history, identity and experiences. My endless enthusiasm for connection and communication means I truly love what I do, making the work easy for everyone involved.