Ashley McHugh

Background

About Ashley McHugh

As Director of Research at SMARInsights, I deliver data-driven insights and recommendations to drive the growth and development of the tourism industry in cities and states across the nation. With over 10 years of experience in data analysis, research innovation, and marketing strategy, I have a passion for translating complex data into actionable and impactful solutions that benefit stakeholders across various sectors, such as airlines, attractions, hotels, civic stakeholders, and real estate developers. I also have a unique background in education, which enables me to communicate the stories behind the data in clear, compelling, and persuasive ways. In 2023, I received recognition as one of the MBJ's 40 Under 40 honorees. I am always eager to learn new skills and technologies, and to collaborate with others who share my vision of leveraging data for positive change.