Ashley Riddell

Background

About Ashley Riddell

I’m a Change and Transformation Leader with over a decade of experience delivering enterprise-wide initiatives across Victoria’s transport network. My expertise spans change management, stakeholder engagement, crisis response, customer experience, organisational culture and digital transformation, with a proven record of helping organisations adapt, adopt and thrive during periods of significant change.I bring a breadth of methodology expertise, applying PROSCI, ADKAR, Kotters Process, Lewin’s Model and McKinsey’s Framework to suit the scale and complexity of each initiative. This ensures change is not only delivered but embedded, driving sustainable outcomes and measurable improvements.Highlights include-Leading enterprise-wide performance improvement planning, aligning strategy, systems, and staff to uplift operational performance-Delivering digital communication strategies and adoption programs that improved customer satisfaction and reduced disruption-related complaints-Managing multi-million-dollar budgets and vendor contracts, achieving cost savings while ensuring service continuity-Designing and embedding new organisational structures, including the expansion of V/Line’s Network Control Centre, providing 24/7 oversight of disruptions and enhanced executive insights.I thrive at the intersection of strategy, people and data, aligning stakeholders, coaching leaders and leveraging insights to drive transformation. Whether it’s enabling ERP adoption, enhancing customer experience, embedding cultural change or strengthening crisis response, I am able to engage with executive teams with confidence, develop trust through project governance and support data driven decision making through clear and regular reporting.I am currently seeking opportunities as a Senior Change Manager, Program Change Manager, Organisational Change Manager, or leadership roles where I can apply my skills to deliver meaningful transformation and lasting impact.