Ashley Rolf

Background

About Ashley Rolf

I’m a passionate and strategic content marketing expert in educational publishing, driven by curiosity, creativity, and the belief that high-quality content can change how people learn. With a strong foundation in English and Public Relations from Iowa State University, I’ve built my career around telling stories that matter—whether that’s through blogging, social media content, video, or webinars. Over the years I’ve: Led content & social media strategies at Perfection Learning, producing engaging educational materials, managing cross‑platform campaigns, and editing content that supports both learners and educators. Produced video and webinar content, ensuring complex educational ideas are clear, accessible, and motivational. Collaborated with designers, subject‑matter experts, and marketing teams to align content output with brand voice, educational goals, and audience needs. Prior work experiences have given me solid experience in event coordination, social media strategy, sponsorships, and public relations, all of which feed into my ability to see both the big picture and the tactical details. What energizes me most: Transforming dry or technical content into engaging narratives that learners actually want to read (or watch). Using analytics & feedback to iterate—not everything works the first time, but each version gets better. Working with teams who care about educational impact, integrity, and innovation. Staying curious—whether that means keeping up with new content formats, seeing what educators are excited about, or trying out a new tool or platform. Outside work, I’m equally committed to learning—whether that’s through reading widely, traveling to new places, or finding inspiration in community activism.