Ashley Shepherd

Background

About Ashley Shepherd

Co-founder and managing director of Over50choices launched in 2013. I have more than 30 years’ experience in the financial services market, across building societies, banks, insurance and wealth management sectors. Products include; savings, mortgages, general and life insurance, health insurance, prepaid funeral planning and equity release. A recognised name in the industry, I have been quoted in leading publications including the Daily Telegraph, Daily Express, Financial Times, Mail Online, BBC, Guardian and Mail Online. Prior to launching Over50choices, I held corporate roles including Marketing Director for Sun Life Direct and AXA Wealth, Head of Marketing for Stroud & Swindon Building Society, Head of Home Finance Sales at Egg and numerous roles with the Cheltenham & Gloucester Building Society. Over50choices is a 5 star rated company by its customers, on the independent review site Feefo. With trust and honesty being at the forefront of the company's values, it is authorised by the Financial Conduct Authority and a member of both the NAFD and the Equity Release Council. Since launching Over50choices we have launched 2 new brands focussed on single products; Simply Funeral Insurance and Simple Equity Release.