Ashley Torres

Background

About Ashley Torres

During my 10 years at Amazon (Zappos), my journey from Buyer to Go-To-Market Lead has been defined by data-driven decision-making, strategic planning, and cross-functional collaboration. In my current role, I orchestrate seasonal go-to-market planning, working with merchandising, marketing, and pricing teams to design strategies that drive customer acquisition and revenue growth. By leveraging customer insights and advanced analytics, I ensure that our marketing strategies are aligned with business objectives, increasing efficiency and engagement.I specialize in business intelligence, operational strategy, and advanced data analytics, partnering with senior leadership to develop integrated planning frameworks and category strategies. Using tools like Excel and Tableau, I transform complex data into actionable insights that optimize assortment structure, pricing, and inventory management.Passionate about translating data into business impact, I thrive in dynamic environments where I can drive efficiency, enhance decision-making, and contribute to long-term strategic growth. Whether it’s market analytics, process optimization, or financial strategy, I love leveraging data to uncover opportunities and solve complex business challenges.