Ashley Yeo
Senior Marketing Specialist, Advertising and Digital Engagement, Asia Pacific at Fedex
Based in Singapore
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Seniority
Other
Department
Other
Location
Singapore
Industry
Freight and Package Transportation
Company size
194K
Contact information
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a•••••••@fedex.com
Phone
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Background
About Ashley Yeo
I currently lead digital advertising across APAC, driving strategy, performance, and creative excellence through a mix of regional insight and ad-tech tools like Dynamic Creative Optimization (DCO) and automation. My focus is delivering campaigns that not only perform, but also connect meaningfully with audiences. Beyond digital advertising, I bring a broad marketing foundation — spanning social media channel management, SEO, sponsorships, event management and marketing, brand management, content marketing and crisis communications. This all-rounded experience helps me approach marketing with both creativity and commercial focus, and adapt across different challenges, channels, and teams. As a regional lead, I’m hands-on, collaborative, and outcome-driven. I enjoy shaping strategy, guiding execution, and working cross-functionally to deliver marketing that moves both brand and business. Always curious, always results-driven — I thrive on bringing people, ideas, and technology together to solve problems and create impact.
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