Ashna Kothari
Senior Marketing Automation Developer at Bmo
Based in Toronto, Canada
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Seniority
Staff
Department
Information Technology
Location
Toronto
Industry
Financial Services
Company size
59K
Contact information
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a•••••••@bmo.com
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Background
About Ashna Kothari
Digital Marketing professional with 7+ years of experience, specializing in Salesforce CRM. Expert in full-cycle campaign execution, digital program development, and leveraging automation to enhance user journeys. My expertise lies in crafting engaging customer journeys and implementing effective content marketing strategies. With a keen focus on email marketing and CRM, I specialize in developing scalable digital programs that optimize audience engagement and retention. I also bring technical knowledge in AMPScript, HTML/CSS, SQL, dynamic content and complex journey builder mechanics. Currently working as a Senior Marketing Automation Developer at BMO, I spearhead the development and execution of global customer communications, craft engaging automated customer journeys, and implement effective content marketing strategies. Through strategic content nurturing, I cultivate meaningful connections with our customers, driving brand loyalty and advocacy.
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