Ashraf Hasania

Background

About Ashraf Hasania

With over a decade of experience in technical sales and product management, my mission has been to drive growth and build strong customer relationships that are rooted in trust and mutual success. At Cortec Corporation, my field of expertise in environmental and civil engineering aligns seamlessly with our efforts to innovate and deliver sustainable solutions. My approach is centered on understanding diverse market needs and leveraging my problem-solving skills to meet those needs, all while aligning with the company's mission to offer environmentally conscious products. As a Technical Sales and Product Manager at Cortec, I specialize in managing and growing the MCI (Migrating Corrosion Inhibitors) product line for construction applications. My role combines technical expertise with strategic sales and business development to drive the success of our corrosion protection products in competitive markets. Key Responsibilities: Product Management: Lead the MCI product line through business planning, development, and market analysis, ensuring alignment with industry needs and company goals. Technical Sales: Drive business in regions without assigned sales managers, collaborating with engineers, specifiers, and decision-makers to integrate our products into projects. Market Strategy: Design and implement marketing campaigns, conduct competitor research, and analyze market trends to position our products effectively. Customer Support: Provide technical support and training to sales teams and distributors, enhancing product knowledge and application. Industry Engagement: Advocate for corrosion inhibitors' inclusion in industry standards and guidelines by participating in meetings and events, promoting our products in best practices. Global Collaboration & Lead Management: Work with global customers to drive lead generation, utilizing CRM tools (Salesforce) to capture, track, and route leads to appropriate distributors or regional managers. Provide critical support throughout the sales process to secure and capitalize on business opportunities. I am passionate about delivering innovative solutions and inspiring teams to excel, always focusing on improving the customer experience and advancing our product offerings in the specialty chemicals sector.